Case Study - Transforming transport with EVie

Overview

EVie is a pioneering mobility platform revolutionizing transport in the Channel Islands with their fleet of fully electric vehicles. Operating across Jersey and Guernsey, EVie delivers a seamless, technology-driven approach to car and van hire that prioritizes sustainability without compromising convenience. Their mission of "Transforming Transport" reflects their commitment to making eco-friendly travel not just accessible, but the preferred choice for islanders and visitors alike.

The challenge

Despite having a well-established product with regular users, EVie faced digital presence challenges.

• Poor conversion funnel: The website failed to effectively guide visitors toward app installation, resulting in missed opportunities and lower-than-expected conversion rates
• Inadequate information: Essential information was difficult to find, leading to an unnecessary burden on customer support resources
• Brand inconsistency: The website's dated appearance and functionality created a disconnect between the polished, user-friendly app experience and the company's online presence
• Underrepresented business offerings: Their corporate solutions weren't properly showcased, limiting B2B growth potential

These issues hindered EVie's ability to scale effectively in both consumer and business markets.

Our solution

We collaborated closely with EVie to create a comprehensive digital transformation that would address their challenges and position them for future growth.

Strategic redesign with conversion optimization

We rebuilt the website from the ground up with a laser focus on the user journey, particularly optimizing the critical app installation pathway. By implementing intelligent device detection, we created a frictionless download experience that directs users to the appropriate app store automatically. For desktop visitors, we incorporated QR codes that bridge the gap between browsing and mobile activation.

Showcasing the fleet with interactive elements

Understanding that vehicle selection is a key decision point, we developed interactive wireframe models that allow users to visualize van capacity with common cargo items. This practical approach helps customers confidently select the right vehicle for their needs, reducing uncertainty and support inquiries.

EVie's recently launched A2B service allows users to book mini two-person vehicles for short trips, which can be picked up and dropped off at multiple locations on the island. We wanted a fun way to showcase this unusual vehicle, so we created an interactive 3D model that allows users to see the vehicle from different angles, and explore the features.

Launching the Business Suite

A major component of our redesign was properly introducing EVie's Business Suite, which offers innovative services for companies:

• Green Fleet Management: Centralized access to over 50 vehicles with specialized business rates, simplified administration, and comprehensive CO2 reporting
• Credit Mobility Platform: Distribution of EVie credits as employee benefits, departmental sustainability tracking, and gamification features to encourage green transport adoption
• Sustainability Reporting: Generation of exportable CO2 savings reports for compliance and ESG initiatives

The website launch was strategically coordinated with EVie's island-wide marketing campaign, creating a cohesive brand experience that maximized visibility and adoption.

Performance optimization

Recognizing that many users would access the site while traveling or on mobile data, we prioritized performance optimization. The site was built using Next.js for optimal loading speeds and thoroughly tested with Google Lighthouse, achieving scores above 90/100 across key metrics. This technical foundation ensures excellent SEO performance and a smooth user experience regardless of connection quality.

Our results

The redesigned website has delivered significant improvements across key performance indicators:

• Increased app installations: A 390% increase in download conversion rate, directly attributed to the optimized conversion funnel
• Increased visit duration: On average, users spent 70% longer on the site
• Reduced support burden: Comprehensive information architecture has decreased routine inquiries, allowing the support team to focus on higher-value interactions
• Strengthened brand perception: The online experience now properly reflects EVie's modern and innovative approach

We continue to partner with EVie on ongoing optimization, using analytics and user feedback to refine the experience and support their growth objectives.

What we did